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You have likely had plenty of experience helping your clients think about, define, and achieve their goals. But what about your own goals? Allocating enough time to planning your own path and developing your business becomes more difficult the longer you are in business.

In this course, you will learn about marketing strategies and designing effective campaigns to execute your plans. The course also addresses issues related to the effective design and operation of your business organization and improving personal productivity and structural efficiency. But it is also important to keep in mind your obligations and responsibilities as a mutual fund representative. The course, therefore, examines your obligations regarding product suitability, transparency, conflicts of interest, referral arrangements, and more. When you have completed this course, you will be positioned to grow your business in a disciplined and responsible way.

The course is one of seven within the Advanced Mutual Fund Advice (AMFA) program, which is the learning path required to obtain the Certificate in Mutual Fund Advice. It is also part of the education required for the Personal Financial Planner (PFP®) and Certified Financial Planner (CFP®) designations.

What skills will you develop?

The Practice Management for Mutual Fund Representatives (PMFR) course focuses on effective goal setting and self-management. It is designed to help you confidently deliver the right advice to your clients based on their individual needs. Completing this course will also help you:

  • Design an effective business that is productive and efficient
  • Grow your business in a disciplined and responsible way
  • Recognize your obligations regarding suitability, transparency, conflicts of interest, referral arrangement

Who should enrol?

This course is designed for mutual fund advisors who want to build flexibility into their financial planning careers. It is suitable for entry-level professionals who may already have their mutual fund licence, including both junior mutual fund dealing representatives and more senior reps who want to transition from a transaction-based business to one that is focused on providing financial advice.