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What is the Financial Advisor role?

The Financial Advisor’s job is to conduct needs assessments of customers resulting in either product sales or referrals to more specialized sales personnel. The Financial Advisor must be highly familiar with all retail banking products, including personal credit and mortgage lending, small business products and lending, personal and business bank accounts, and registered products. They must also be fully familiar with in-house systems, transaction processing, teller functions, and mutual fund investments and transactions. The typical career path leading to the Financial Advisor job is to have spent some time as a Financial Services Representative.

What are the responsibilities of this role?

  • Dealing with clients’ personal banking needs on a daily basis
  • Based on client profile, recommending appropriate mutual fund investments in compliance with securities regulations and branch policies and procedures
  • Accurately documenting all sales transactions
  • Using and contributing to the bank’s internal client referral system
  • Providing efficient and professional service to customers
  • Participating in marketing and sales-related business development
  • Building productive relationships with other team members
  • Apply risk and due diligence policies, practices and procedures when extending credit, lending money or dealing with delinquent accounts
  • Handling complaints
  • Training others, such as Financial Services Representatives

What are the alternate names for this role?

Personal Banking Officer, Senior Personal Banking Officer, Financial Advisor (Banking), Personal Account Manager.

What is the earning potential for this role?

$50,000-$75,000/year
Avg Salaries from Canadian job sites

What are the required & recommended credentials and courses?

Below are the courses and credentials required and/or recommended for this career.

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